As a full time toy designer for BARK, I designed 200+ seasonal pet toys for major retailer partners such as Target, Walmart, Petco, Petsmart, Kohl’s and Lowe’s.
I collaborated with cross-functional teams, including merchandising, project management, legal and sourcing to ensure on-time delivery of toy collections that meet retailer requirements.
Created multiple toy-selling toys for Target end cap seasonal collections and inline evergreen collections, considering different price points, merchandising strategy and play style.
Created the first pet collection for Walmart including end cap displays and evergreen inline displays.
Worked on development of licensed products with different partners such as Disney, Peanuts Worldwide, Sesame street, Nickelodeon.
Communicated with outside partners to ensure design met their requirements. Designed new style guides to ensure products stand out in the market while complying with licensor’s guidelines.
Designed special collections for direct to consumers and retail side cap business, such as Lunar New Year, Pride, Hanukkah and Zodiac collections.